WEB — 2026
Aurora
A commerce experience where products float in light, not in grids.
Challenge
A boutique lighting brand wanted an online store that felt like walking through their Milan showroom — not another template with a cart bolted on. Conversion couldn't suffer for the sake of spectacle.
Approach
I built a WebGL product stage where each lamp is lit by its own emission model, with scroll choreography that doubles as product storytelling. Every 3D moment degrades to art-directed stills, so the funnel stays fast on every device.
Result
Session time tripled and add-to-cart rose 40% against the old store. The site was shortlisted for site-of-the-day honors and became the brand's best-performing campaign asset.
Next project
Signal Type LabAn interactive specimen site where variable fonts respond to sound.